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Different Types of YouTube Ads

different types of youtube ads

Different types of youtube ads have a variety of video ad formats that offer unique opportunities for marketers. The type of ad you select should align with your marketing goals and target audience.

Skippable in-stream ads play before, during, or after a video on YouTube and are usually short promotional videos. They can be up to 30 seconds long, and viewers can choose to skip them after five seconds. These ad types are great for increasing brand awareness and driving traffic to your website.

Dive Deep: Different Types of YouTube Ads Revealed

Non-skippable in-stream ads are similar to skippable ad types but require that viewers watch the entire ad for up to 15 seconds before continuing their viewing. These ad types are great for promoting important messages or products with a longer shelf life, such as movie trailers.

In-feed ads appear alongside relevant YouTube content in search results, watch pages, and the YouTube homepage. They are short, memorable advertisements that can be used to promote your brand and engage with users who are already interested in your products or services.

Outstream ads are displayed outside of the YouTube video player, on websites and apps that host Google videos. These ads are great for expanding the reach of your campaign to a wider audience at an efficient cost. Masthead ads are a premium format that automatically plays without sound for up to 30 seconds at the top of the YouTube home feed, and can be used to drive awareness or reach a large audience in a short period.

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