How to Optimize YouTube Video Views
Unlike blog content, which relies on backlinks for a good ranking, videos are optimized solely for Audience Retention. This means that they have to be really interesting to watch if they’re going to rank in YouTube Channel Strategy. High-Retention Videos aren’t that hard to create either – it’s just a matter of following some simple guidelines for making them.
Grow Your YouTube Channel
YouTube’s algorithms consider the average watch time and percentage of the video viewed as heavy seals of approval for your content. It may seem counterintuitive in this era of depressingly short attention spans, but longer videos actually do better in YouTube’s eyes.
When people view your video, it’s a clear signal that they like what they see, so YouTube rewards you with higher rankings. That’s why it’s important to encourage video engagement by asking your viewers to comment, share and subscribe. You can also boost video views by promoting it on other channels (like Facebook) and in online communities like forums and Q&A sites.
When a video is uploaded, it’s important to include the keyword you want it to rank for in its title and description. It’s also helpful to include the keyword in its file name. You can use a tool like TubeBuddy to do this. It will also show you suggested tags based on other popular videos in your niche. Be sure not to overdo it, though – YouTube doesn’t reward irrelevant or off-topic tags.
