Washington Physicians Blog Key Marketing Metrics to Track

Key Marketing Metrics to Track

B2b digital marketing agency help marketers measure the effectiveness of their campaigns. They show the ROI of marketing efforts, which can be used to determine how to allocate budgets and plan future marketing strategies.

Can I start marketing with no money?

Conversion rate (CR): The conversion rate refers to the percentage of people who clicked on a link or button and actually took an action on your website or social media. It helps you gauge the effectiveness of your CTAs, email copy and design, etc.

Return on ad spend (ROAS): This is a key metric that measures how much revenue you can earn per dollar spent on advertising. The higher the return on ad spend, the more profitable your campaign is likely to be.

Customer retention rate: It’s critical for subscription-based businesses to reduce churn rates so that they can maintain predictability in their sales pipelines. By tracking and improving customer retention, you can increase the lifetime value of your customers and their subsequent revenues over time.

MQL to SQL ratio: A good MQL to SQL ratio is a sign that your sales and marketing teams are in sync and that you have a healthy pipeline. It also shows that you are properly qualifying leads for your sales team, so they can close more deals.

Total visits: This is a metric that can be tracked on an entire website or just one page. This metric can be very useful in measuring the popularity of your site or app and is particularly useful in determining how engaged your users are.

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