When it comes to valid email address list  marketing, a valid email address list is crucial. A valid email address is one that holds the correct format, belongs to an active subscriber, and has a proper domain name. There are many reasons why emails can become invalid, including typing errors, syntax mistakes (like forgetting the @ sign or adding a symbol that can’t be used in an email address), and more. Some addresses may also become invalid if they switch inbox providers or go inactive.

Why a Valid Email Address List is Crucial for Your Business and How to Build One

Invalid email addresses can cause hard bounces and hurt your deliverability rate. Additionally, they can damage your sender reputation and lead to more of your messages being labeled as spam. Email verification helps to prevent these issues and keep your lists clean so you can send your emails to the right people.

Mirabel’s Marketing Manager, Sarah, discusses how to identify valid and invalid email addresses and some tools you can use to validate your lists and improve your deliverability rate.